Dear future teammate, partner, or curious reader,

In 2009, two colleagues, Frank and Nevlynn, made each other a quiet promise: one day, we’ll build a company together. Frank saw a natural leader in Nevlynn, someone who knew how to shape stories that moved people. Nevlynn recognized in Frank the rare type of sales leader who truly understands the value of long-term relationships.

Life took us in different directions. Along the way, Nevlynn crossed paths with Ronald and Mohamed, two engineers with drive and heart. They, too, had their own startup dream, first building Fila7a, a marketplace for farmers in Morocco, inspired by Mohamed’s father and the countless farmers being squeezed by middlemen. Revenue wasn’t easy, but what stood out was the platform itself, automated cloud infrastructure running at near-zero cost, scaling seamlessly on Kubernetes for three years without a hitch.

That sparked a different conversation: maybe the bigger opportunity wasn’t the marketplace, but the invisible engine beneath it. When we met, all four of us, sparks flew. We didn’t leave the parking lot that day without shaking hands on a new mission.

Infrastructure for People

At KubeDNA, we simplify complex infrastructure so teams can move faster, scale smarter, and focus on what matters. We take the same approach with how we build our company.

We believe the foundation of any great company is its people. That’s why we’re intentional about creating an environment that removes friction, respects time, and rewards trust. Just like with our platform, we aim for intelligent defaults: clear values, real ownership, fast feedback, and a culture that’s inclusive by design.

We’ve reserved 15% of the company’s equity for future employees because people shouldn’t just contribute to growth, they should share in it. And we’re building a diverse, global team where everyone feels they belong and can thrive.

The same principles that drive our product, efficiency, simplicity, resilience, drive how we operate as a team. We’re building infrastructure for people, not just platforms.

Culture. Our culture is shaped by a few non-negotiables: collaboration, transparency, ownership, diversity, speed, innovation, and trust.
We respect each other’s views and trust the decisions we make. We believe in high alignment, low control. And we know that the best ideas come from people who feel like they belong.

Mission. We’re here to democratize and accelerate innovation. To make it easy for anyone to build and scale with software. That means simplifying infrastructure to the point where it becomes invisible, secure, scalable, sustainable and empowering developers and teams to focus on what really matters: solving problems.

Impact. We believe responsible infrastructure isn’t just about uptime. It’s about impact.
That’s why we’re focused on reducing unnecessary cloud usage and energy waste. We’re committed to fair, transparent pay, and we believe in building a company that’s good for people and the planet.
We don’t just want to scale fast. We want to scale right.

A final word

This letter is for future colleagues, future customers, and future partners. If you’re looking for just another job or another vendor, we might not be it.
But if you’re someone who wants to shape something meaningful from the ground up… if you’re a builder, a listener, a problem-solver… if you want to join a team that believes in doing hard things with heart.

Then you’re exactly who we’ve been hoping to meet.

Welcome to KubeDNA. Let’s build the future together.

—
Frank, Nevlynn, Ronald & Mohamed
Founders, KubeDNA